Daydream Mom

Conceive it, at least attempt it. Whatever IT may be.


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Marketing is a Bitch, but I Love Her

Are you a small business owner?

If you are then you’ll be able to relate to this post. Or at least 99% of it.

Marketing is one of the most crucial aspects of being an aspiring entrepreneur. It’s how you get the word out to everyone outside of your immediate circle that you’ve got a hot product on your hands.

These days marketing has completely shifted from the olden days. And social media is to thank. Or blame.

So my Etsy shop has been doing excellent, especially considering I work a day job. I’m working on really ‘branding’ the shop — inventory, packaging, and marketing. I’ve learned it’s truly an artform.

When I was in college I took Marketing as an elective because (deep down inside) I always knew I would be an entrepreneur, not an Early Childhood Educator, but wishful thinking doesn’t pay the bills. And Early Childhood Education barely does. LOL.

I’m working towards the day when I can wake up in the morning, get my soon-to-be 3 year old up and off to school, drive or walk back home with a smile on my face because I know I’ve got some creative ideas up my sleeve for my business (as opposed to drudging through morning traffic with a glare of “get the eff outta my way you’re driving too slow” look on my face blaring my beloved Emarosa), arrive home, open my laptop and see several orders waiting in my Etsy shop to be shipped.

This daydream fantasy has massive potential. It can undoubtedly become my reality. I know this with every fiber in my being.

But first I gotta get a grip on this marketing bitch….               Um.           I mean bit!

I try to post regularly to Pinterest, Twitter, and my Facebook page and I even just bought ad space at JulieAnnArt.

But it’s still only the beginning. The beginning of attempting to market my business. And the beginning of my business period. 2020Vision Vintage (my etsy shop) is still in it’s infancy. So I’m remaining patient, yet diligent.

Speaking of businesses in their infancy, I found this kick ass site that I’m intrigued with — Brickyard Buffalo.

It’s a cool site developed by 3 women who feature small business owner’s one-of-a-kind product. Think “embryonic Etsy” without all the inventory. Brickyard Buffalo is small and relatively new. But they are already doin’ the damn thing!

So kudos to them. And kudos to me.

And be sure to swing by 2020Vision to see what new vintage finds I conjured up this week. Like these ultra-cool, never before worn, Stride Rite 1970’s dress casual shoes. *wink*
etsy.com

Until next time.
daydreammom.com


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Lather Yourself with Joaquin, Your Spanish Querido

likemybody.etsy.com

When my son was an baby he had eczema patches on his wee little infant calves. It was dry and look really irritating. The doctors made some well-meaning suggestions like use Vaseline. But as a crunchy type of gal that I am, I opted for more natural methods.

All-natural shea butter (fat from the shea nut) and melaleuca (tea tree essential oil) was just the cure for his nasty little skin condition. I also started making our own soaps and found that really help keep both our skin really nice and smooth.

Throughout the years (he’ll be 3 in Autumn) I’ve continued to make these awesome all-natural products for him and have gotten requests here and there for me to make larger batches for interested parties.

So today, I decided to whip up a wonderfully exhilarating bar of soap for my Etsy shop, Like My Body.

The back story to Like My Body is quite a hilarious one, which I’ll share in a future post. But for now here’s a tutorial on how to make your own bar. Or head over to LikeMyBody‘s shop and get one from the soapmaker herself. ME 😀

Let’s begin…

First gather your supplies:

Melt and pour soap base (I used 1 pound Aloe M&P soap base for this particular project).

Gold Mica (for color)

Aura Cacia’s Sweet Orange essential oil

Rubbing alcohol in a spritz bottle

Heat safe measuring cup (I use Anchor because well.. I really like the anchor decal!)

Double boiler or microwave (I use a double boiler on a gas stove because microwaves are not all natural and Like My Body uses ALL natural ingredients and processes)

Spatula or something to stir with

Knife

1/4 teaspoon measuring spoon

Small cup for mixing mica and alcohol

Soap mold.

Lay all of your supplies in front of you and double check that you have everything. You don’t want to have to run around looking for supplies and risk ruining your soap base.
likemybody.etsy.com

Begin by cutting the soap base into small chunks. The smaller the quicker they melt.
likemybody.etsy.com
likemybody.etsy.com

Place chunks in heat safe measuring cup.

Melt the soap chunks on the stove in a double boiler OR a microwave. If you use a microwave melt in 30 second increments. If you use a double boiler beware the process takes around 15 minutes to fully melt your soap chunks.

While the soap is melting, get your small cup for mixing the mica and rubbing alcohol together. Put 1/4 teaspoon of Gold Mica (available at Brambleberry.com) into your small cup. Then pour a dash of rubbing alcohol into the cup on top of the mica. Mix them together. Pour more alcohol into the mixture until the mica resembles a liquid instead of a powder. And you definitely don’t want it thick like a paste. If it’s pasty, add more rubbing alcohol.
likemybody.etsy.com

Also, grab your soap mold and spritz the entire mold with rubbing alcohol.

Once your soap chunks are COMPLETELY melted down and the soap base is clear of any chunks, take it off the flame (if you’re using a double boiler).
likemybody.etsy.com

Pour the mica/alcohol mixture into the melted soap. Stir with spatula.
likemybody.etsy.com

Then pour .25 ounces of the Aura Cacia’s Sweet Orange essential oil into the melted soap.
likemybody.etsy.com

Point two-five ounces of an essential oil is generally 1/2 of the bottle. Essential oils typically come in 15mL bottles, that’s .5 ounces. And for every pound of melt and pour soap base you want to use .25 ounces of fragrance.

Now it’s time to shape your soaps!

Grab your freshly spritzed soap mold. Carefully pour the melted soap into the mold. 1 pound of melt and pour base will make around 3-4 bars of soap depending on how many ounces your soap mold is.
ikemybody.etsy.com

Lastly, spritz the tops of the melted soap with rubbing alcohol to eliminate those crazy looking bubbles.

And now you’re all done!

Easy… right?!

Just wait for them to cool (around an 2 hours) and pop the soaps out of the mold. You can even refrigerate them too if you’re in a rush.

Look at how beautiful and sparkly these soaps are! I just love ’em. And they smell AAAAAMAZING! Like you just walked onto an orange orchard. YUM!
likemybody.etsy.com.com

Take on deep luxurious inhale and this soap will instantly remind you of a that sexy Spanish man Joaquin who you met in Granada last Spring. The one who pretended to be your tour guide, but all the while he wanted to make you his ‘querido’!

Joaquin is available at LikeMyBody.etsy.com.


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Sinful Sundays: I Want My 15 Minutes of DIY/Crafting Fame

It’s Sunday.  And what are Sunday’s an opportune time for? Confessing ‘sins’:

I’m notoriously inconsistent when it comes to posting on my blogs. Over the past 6 years I’ve had 5 blogs and I’ve unfortunately never really stuck with any of them. But things feel/are different with this one (Daydream Mom). I have finally found my niche and passion. I’ve also finally found something to blog about that MANY people can relate to or have ongoing interest in. (Thank You Pinterest!)

My other blogs were a bit more in the early childhood education or occult realms. Although I’M passionate about those subjects it doesn’t seem everyone else out there is.

Basically, I’m having a blast with this new blog. It’s in its infancy still but it’s doing really great and I’m hoping that in the next couple months things will really pick up. Especially since one of my projects was featured at Beckie Farrant’s Roadside Rescue site!!

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Repurposed Starbucks Caddy {Tutorial}

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I am the frugal Queen. But I have nice taste. (Or at least I think I do). However, sometimes those standards are not reflected in my buying style because I simply don’t have the funds. I’m sure many of you would agree you’re in a similar predicament — especially if you’re a single, co-parenting parent.

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Create Easy, Yet Cool, Art w/ Your Tot

As a mother to a 23 month old boy AND a teacher to a classroom of 12-24 month olds, I can 100% say that I have my moments when I rather forego the creative art projects! But I’m an artist at heart (amongst many other things) and just can’t stand to live a day without creating something….

When my little boy was just 8 months old I’d paint with him. I’d stick his foot in some paint and make footprints, or let him have at it with some crayons or markers.
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My First Time Was Not All I Thought It’d Be

My first time!!
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What motivated me to become a DIYer is my incessant need to CREATE. I am a creative soul, an artist. I’ve been drawing since I was a toddler; mom still has my very first stick figure framed in her office. The stick figure was a girl. She was made of blue crayon and had a number 9 for a nose. And it wasn’t just like a miniature, trite stick figure. This chick was like 2 feet tall! Go big or go home, baby!

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