Daydream Mom

Conceive it, at least attempt it. Whatever IT may be.


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Marketing is a Bitch, but I Love Her

Are you a small business owner?

If you are then you’ll be able to relate to this post. Or at least 99% of it.

Marketing is one of the most crucial aspects of being an aspiring entrepreneur. It’s how you get the word out to everyone outside of your immediate circle that you’ve got a hot product on your hands.

These days marketing has completely shifted from the olden days. And social media is to thank. Or blame.

So my Etsy shop has been doing excellent, especially considering I work a day job. I’m working on really ‘branding’ the shop — inventory, packaging, and marketing. I’ve learned it’s truly an artform.

When I was in college I took Marketing as an elective because (deep down inside) I always knew I would be an entrepreneur, not an Early Childhood Educator, but wishful thinking doesn’t pay the bills. And Early Childhood Education barely does. LOL.

I’m working towards the day when I can wake up in the morning, get my soon-to-be 3 year old up and off to school, drive or walk back home with a smile on my face because I know I’ve got some creative ideas up my sleeve for my business (as opposed to drudging through morning traffic with a glare of “get the eff outta my way you’re driving too slow” look on my face blaring my beloved Emarosa), arrive home, open my laptop and see several orders waiting in my Etsy shop to be shipped.

This daydream fantasy has massive potential. It can undoubtedly become my reality. I know this with every fiber in my being.

But first I gotta get a grip on this marketing bitch….               Um.           I mean bit!

I try to post regularly to Pinterest, Twitter, and my Facebook page and I even just bought ad space at JulieAnnArt.

But it’s still only the beginning. The beginning of attempting to market my business. And the beginning of my business period. 2020Vision Vintage (my etsy shop) is still in it’s infancy. So I’m remaining patient, yet diligent.

Speaking of businesses in their infancy, I found this kick ass site that I’m intrigued with — Brickyard Buffalo.

It’s a cool site developed by 3 women who feature small business owner’s one-of-a-kind product. Think “embryonic Etsy” without all the inventory. Brickyard Buffalo is small and relatively new. But they are already doin’ the damn thing!

So kudos to them. And kudos to me.

And be sure to swing by 2020Vision to see what new vintage finds I conjured up this week. Like these ultra-cool, never before worn, Stride Rite 1970’s dress casual shoes. *wink*
etsy.com

Until next time.
daydreammom.com

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